Creative professionals, who spend their careers designing and making art themselves, can benefit enormously by networking and building relationships on Instagram and other social media sites. Yes, interacting on social media will promote their businesses but more than that it will make them a part of the community for whom they would like to work, and will give them the pleasure of making friends and acquaintances.
The social media sites that showcase the creative community best include:
Anyone who is an artist or a designer wants more than anything else to get their work in front of an audience, and Facebook does just that. Adults continue to use Facebook, and the demographic for purchasing graphic design and web development will be encountering you there. Facebook is also the perfect place to meet your fellow designers especially in the designated groups that pepper the site.
This site is targeted directly at web and graphic designers. Its mission is to “showcase and discover creative work.” Here you can post your work to a gallery page; maintain a platform for your creations, and know that Behance will broadcast your efforts to a wide-ranging audience.
Pinterest and Instagram
Both venues are grounded in visual content so using them probably seems obvious. As you can see by look at this top liked designers on Instagram, there is great potential in building a following, but maybe not so great at converting clients. The idea is to gain inspiration from what you see, but it never hurts to post, write some fun, interesting content and, possibly, share some of your best tools or tips.
YouTube is excellent for:
- Airing tutorials
- Sharing tips
- Sharing your work
- Explaining your process
- Videoing yourself using the tools of your trade to begin and complete a project
And if you wonder where to go to learn how to use YouTube in the best way, the answer is to go to YouTube and find some fellow designers’ videos.
Linkedin is straightforward, and yes, you do need to have your latest resume on your page. But the most important reason to use Linkedin is that you will be placing yourself in the company of business professionals who will, from time to time, need your design skills. And now, Linkedin has a feature that enables visual presentation. Designers are also using Slideshare, videos, and infographics to share work examples.
For many, Twitter is not their favorite source for being social. There is so much going on, the topics change so quickly, and sometimes it feels like the world is spinning out of control. Don’t give up. After lurking around, you will see a niche where you will find fellow-travelers, others with interests just like yours, and a small group of individuals of like minds. Twitter is also versatile in that you can share video, images, and hashtags. It’s possible you will meet business owners who need your assistance.
Here are the steps that you should take to become influential and build an audience on Twitter:
- Focus on relationships.
- Be creative.
- Take the initiative.
- Don’t worry about numbers.
- Help others.
Following these steps you can really start to leverage social media platforms to build your audience as a graphic designer or web designer.