Web Design Trends

The web design industry goes through a lot of changes every year to stay relevant and inspiring. The year 2017, like all other years before it, is witnessing exponential transformations in the web design industry. The changes that will rock 2017 include AI-powered chatbots, immersive storytelling, as well as virtual reality. Let’s have a look at each one of them and more others:

Virtual Reality and 360 Degree Video

360 PhotographyThe virtual reality and 360 degree video is a highlight of 2016 that somehow, and understandably, managed to spill over to 2017. Whereas the gadget world made some big and exciting virtual reality announcements in the year 2016, virtual reality’s impact on web designs in 2016 was only marginal, and that is why it is expected that the year 2017 is the time when VR and 360 degree video will take off.

Virtual Reality and 360 degree video integrate seamlessly to web design to create fun, breathtaking, and interactive experiences. Some of the best promo campaigns so far have utilized the two technologies to showcase new products.

The vanguard of this awesome trend is the Google Daydream VR headset which has helped broaden our imagination on how virtual technology can be integrated with everyday activities. Other brands such as Microsoft, HTC, and Playstation are following suit – creating VR headsets that can be adapted for everyday use. Therefore, with so much enthusiasm and taking into consideration how rapidly virtual reality is catching on, it will be unsurprisingly for it to spill over into the web design industry as well.

Card Design and Grid Layouts

Card/Grid Designs for Websites

Grid/Card Design Popularized by Pinterest

Card design and grid layouts were first brought to us by Pinterest, or rather it is through Pinterest that most folks came to learn of the amazing array of card designs and grid layouts out there. Gradually, designers have learned the tricks and are now delivering cute and elegant card designs and grid layouts, and in 2017, this is poised to be the in-thing at any web design company. Cards do appeal to all demographics especially due to their organization, simplicity, flexibility, and the responsiveness that they do create.

Grid layouts are ideal for web pages that have a surfeit of data since they make the information more attractive and easily understandable.  Ready to roll? Well, Tumblr, Vice, and Dribble are reputedly the best card layouts you can use to create a thrilling browsing experience and show your page’s content in a neat, cute, and easily accessible way. This concepts, however, may witness new takes and spin-offs in 2017.

Conversational Interfaces and AI-Powered Bots

It is highly unlikely that chatbots and conversational interfaces are going to have any remarkable impact on website’s visuals, but they’ll definitely be put into consideration by designers when they’ll be setting up websites. What is guaranteed is that the bots are going to get smarter, more realistic, and more complex this year, thus, enabling e-commerce sites to automate communication and sales. With the aid of some revolutionary tools such as Letsclap, e-commerce sellers will seamlessly connect with their customers through messaging apps such as WeChat, Facebook Messenger, or WhatsApp- thus, providing tailor-made and customized support to customers directly and automatically. Conversational interfaces will also bring relief to big brands as they’ll help them to express the different sides of their personality as well as making them more approachable and human.

It is a trite fact that about a billion people all over the world log onto Facebook Messenger each month, and, therefore, the introduction of Bots for Facebook Messenger was such a big leap in communication for businesses- regardless of their size. More amazingly, it is possible for any business to build a Facebook Bot without needing to learn how to code. In 2017, it is expected that conversational interfaces will hit high levels of personalization and inventiveness as has never been witnessed before.

High-Quality and Original Photography

The use of stock photos in the past ate into a business’ repute, authenticity, and creativity. Visitors to sites often mistrusted folks who’d unashamedly display stock photos, and they (the visitors) often thought that the site owners weren’t creative enough. Thankfully, many authentic photography sites are mushrooming online, and, therefore, it is now easier to find original and high-quality images.