Graphic design is an important element for any website. After all, the aesthetic is a major aspect of the site’s identity. The way it looks provides users with a lasting impression and sets it apart from the rest.

Aside from its aesthetic value, however, graphic design also affects the overall effectiveness of the site. For instance, data from Google metrics shows that poorly-designed sites tend to perform poorly as exhibited bylow user time on site,low pages per visit,high bounce rates, and low conversions.This is because well-designed sites are easy to use and engaging.

So, what are the elements that make web graphic design effective in the first place? This is a quick explorationof twocrucial principles that you need to keep in mind as you build your website.

Communicate Information Effectively

There are a number of ways to do this. For instance, as you lay-out your site’s content, consider using headlines, sub-headlines, and bullet points as opposed to long and windy paragraphs.This would give your readers the opportunity to quickly find the information they are looking for.

Another trick would be to complement the textual content with images, videos, and graphics.An infographic, for instance, can quickly summarize the content of a whole section of an article. As the old adage goes, a picture can speak a thousand words.

Keep User-Purpose in Mind

One of the main principles of web graphic design is catering to the user’s needs. Everydesign elementhas to have a clearly defined purposein the same way as each page needs to fulfill the specific need of the users. With that in mind, the graphics should be used in accordance with the purpose of the page. They should not distract the users. Rather, they should be used as a means to enhance the structure,design, and content of the page.

For instance, when choosing the font, the first principle should be readability. After all, a pretty typeface would be completely useless if the user cannot read it. That is why it should be noted here that Sans Serif fonts like Arial and Verdana are always safe choices for web designers as they can be read clearly.

User-friendliness and efficiency are just two principles that graphic designers should keep in mind when building websites. By no means is this an exhaustive discussion on the subject, but this article should provide aspiring designers the general framework they need.