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WHO WE ARE
Effective communication of the message is key to graphic design.
Letting your users know what you are all about is the whole point of a design aesthetic. Home Sweet Homepage Graphics strives to bring out the full potential of our clients’ sites.With our help, you will be able to express your message concisely and beautifully.
Effective Graphic Designs
Graphic design is an important element for any website. After all, the aesthetic is a major aspect of the site’s identity. The way it looks provides users with a lasting impression and sets it apart from the rest.
It is difficult to ignore SEO in 2018 as long as Google and other search engines continue operating. SEO is dependent on search engine results and providing users (or searchers) with the information that they need. It all hinges on ensuring that searchers get accurate, useful and relevant information they can rely on and use in whatever they do. It is for this reason that graphic designers cannot ignore rules regarding SEO in Lexington KY anymore.
Google relies on the following two pillars of SEO to rank websites:
a) Quality content
b) Link building
Graphic designers need their work posted, published, and shared on social media and other platforms. They need to put up websites for displaying samples of the kind of work they do. At times, they even rely on videos to pass their messages across. All this requires adhering to a few crucial SEO rules. The rules are simple enough to remember and obey. The result of obeying these rules include higher ranking by the search engines; hence more business for you.
What are the most important rules graphic designers ought to respect?
First, they should abhor cheating. Google – and the other search engines – employ some of the brightest people in the world to track cheaters. Attempting to cheat or actually cheating will come back to haunt you. For example, your rankings will drop significantly to a point where your website loses most – if not all – of its traffic. It will then take you more time to rebuild the website’s reputation to what it once was.
Focus on Keywords
Keywords are just as important today as they were the first time you heard the term SEO mentioned anywhere. Keywords never get old. The importance of keywords to SEO is just as solid today as it was ten years ago. For this reason, the Lexington KY graphics designers should spend more time on keyword research. They should identify the keywords that enable their business to attract more traffic. Use keywords in your links, headlines, and sentences. Avoid repeating keywords in your graphics design website unnecessarily.
Today, in 2018, content is still king. You may be the best graphics designer of your generation. However, your reputation will not matter if you spend more time focusing on design rather than content. Fill your website with the kind of content that people want to read or watch. Give people – not Google – what they want and Google will reward you. Therefore, begin or continue focusing on content if you have been doing it.
Invest in the Homepage
Where SEO is concerned, the homepage needs as much attention as any other web page on your site. A few years ago, the homepage was the most important web page on your website. Today, the homepage is still important; hence, not worth ignoring. People who ignore the homepage is doing a great disservice to themselves and the online businesses they run. The homepage summarizes what the website is all about.
Visit One Thing Marketing for more information on the importance of SEO to graphic designers.
What exactly to graphic designers do? Graphic designers take computer programs and combine them with their artistic skills to develop images that are then taken by clients to convey certain concepts to different groups of people. These designers are creative artists who pair creativity with technical knowledge to make visual designs for an array of customers and different individuals. The creative process is an essential piece of the job for graphic designers. However, acumen with technology is critical as well.
What the Job Entails
The job consists mainly of creating text and pictures using specific software. It is common for a graphic designer to feel as though they are living in front of the screen of their computer. There are some designers out there who still use drawing and board work along with the computer software to create designs.
So what graphic designer do? Some graphic designers concentrate solely on printed marketing materials. Companies often need advertisements, promotional displays, signs, and brochures. Companies must have materials to market their products. Many particularly artistically skilled graphic designers utilize their illustration talents through drawing drawings and logos. Graphic designers might additionally work with animation that can be seen on websites, in video games, films or even television.
Where Graphic Designers Work
There are different places you will find graphic designers. Some organizations will have a graphic design department or an internal art department that only hire graphic designers to help with communication to the public and employees. You can find some designers in firms that cater to specific clientele. Most graphic designers are self-employed who offer contracts to companies and businesses or pick up projects one at a time to complete.
The job outlook for graphic designers is excellent and getting better all the time. The market is anticipated to increase at an above average rate when compared to other jobs. What one will have to wear to the office is going to differ from company to company. A few designers work in a casual environment, while others work in a corporate setting that requires business attire.
Creative professionals, who spend their careers designing and making art themselves, can benefit enormously by networking and building relationships on Instagram and other social media sites. Yes, interacting on social media will promote their businesses but more than that it will make them a part of the community for whom they would like to work, and will give them the pleasure of making friends and acquaintances.
The social media sites that showcase the creative community best include:
Anyone who is an artist or a designer wants more than anything else to get their work in front of an audience, and Facebook does just that. Adults continue to use Facebook, and the demographic for purchasing graphic design and web development will be encountering you there. Facebook is also the perfect place to meet your fellow designers especially in the designated groups that pepper the site.
This site is targeted directly at web and graphic designers. Its mission is to “showcase and discover creative work.” Here you can post your work to a gallery page; maintain a platform for your creations, and know that Behance will broadcast your efforts to a wide-ranging audience.
Pinterest and Instagram
Both venues are grounded in visual content so using them probably seems obvious. As you can see by look at this top liked designers on Instagram, there is great potential in building a following, but maybe not so great at converting clients. The idea is to gain inspiration from what you see, but it never hurts to post, write some fun, interesting content and, possibly, share some of your best tools or tips.
YouTube is excellent for:
- Airing tutorials
- Sharing tips
- Sharing your work
- Explaining your process
- Videoing yourself using the tools of your trade to begin and complete a project
And if you wonder where to go to learn how to use YouTube in the best way, the answer is to go to YouTube and find some fellow designers’ videos.
Linkedin is straightforward, and yes, you do need to have your latest resume on your page. But the most important reason to use Linkedin is that you will be placing yourself in the company of business professionals who will, from time to time, need your design skills. And now, Linkedin has a feature that enables visual presentation. Designers are also using Slideshare, videos, and infographics to share work examples.
For many, Twitter is not their favorite source for being social. There is so much going on, the topics change so quickly, and sometimes it feels like the world is spinning out of control. Don’t give up. After lurking around, you will see a niche where you will find fellow-travelers, others with interests just like yours, and a small group of individuals of like minds. Twitter is also versatile in that you can share video, images, and hashtags. It’s possible you will meet business owners who need your assistance.
Here are the steps that you should take to become influential and build an audience on Twitter:
- Focus on relationships.
- Be creative.
- Take the initiative.
- Don’t worry about numbers.
- Help others.
Following these steps you can really start to leverage social media platforms to build your audience as a graphic designer or web designer.
Business marketing is the most important way of promoting your products, services and brands among the present and potential customers so that you will be able to earn a large amount of revenue and profits from sale. Hence you can use printer flyers for business markets as it is one of the most popular methods of advertising your business. It can be used for promoting your product where the information that you intend to give to the people will be printed on a side of the flyer. It is very important to take these into consideration so that you can use these knowledge for the success of your business.
Using printed flyers for advertisements is the best way of making your customers aware of the launch of new product of service that your company is offering as it is the best way of promotion. Moreover the information that is printed on the flyer helps in putting a considerable impact on the consumer behavior towards any product or service that you want to promote. Business marketing with printed flyers is the best way of advertising as these flyers can be printed in different colors according to your requirements so that you can attract the attention of a large number of individuals. Moreover it is considered as the most prominent communication channel for every kind of business as it offers a personal feel so that you can take advantage of the potential curiosity of the customers. Flyers is also a very effective means of communication that helps in promoting your business as it is far more effective than any other means of promotion.
“Old School” Marketing
One of the most important reasons for using printed flyers is because customers prefer to have a marketing material that they can feel, touch and save for reading it repeatedly for creating the right effect. In the age of digital media, sometimes more “old school” methods are lost, especially on millenials, but they can still be effective. Printed flyers are very practical means of advertising because you can use it for reaching to the potentially ideal clients as they will become interested in your brands, products and services.
Affordable and Versatile
Marketed with printed flyers is considered as the most affordable and versatile means of advertising because it will enable your customers to notice your products, services and brands. These are easy to design, lightweight and affordable advertising material that can be used for grabbing the chance for getting noticed by your potential customers. It also helps you to send the most appropriate message regarding your business, product and services so that it will become more effective in working according to your business needs and requirements. It also provides your business with an excellent avenue for marketing your business so that you can get the chance of promoting your business in a creative manner. Hence you will be able to save a considerable amount of money on advertisement with the use of printed flyers so that you can reach a large number of customers.
As the internet grows, so do online marketing ideas. One way that small businesses can efficiently market themselves is through the utilization of graphic designs. Just like a book, people will mainly judge your business by the appearance of your website. By use of graphic design, you can easily create an attractive cover for your site. However, ensure that your graphics are complementing the content of your page. Below are five easy ways that you can apply graphic designs to internet market your small businesses.
Company’s Website Design
One way to make use of graphic design is creating a compelling face of your web page. If properly used, graphics can tell visitors to your page about the story of your brand even before they go through the content. It also builds trust and can easily convince visitors to become customers. While using graphic designs in a website, you can strategically place it ask to call for action, provide product information, or show customer reviews.
A poor design can really sabotage all other efforts. Neil from TCS Digital Marketing, an SEO company in Reno Nevada, speaks about his experience with clients dealing with poor web design: “Even with everything else in place, good SEO, paid campaigns, offline marketing, it can all fall flat if the website is designed properly. It’s the first place to look for quick wins when it comes to online marketing”.
While using graphics in a website, you should not do it blindly but should consider the following factors.
• Does the graphics feel like they adequately represent the brand?
• The graphics should match the content provided whether it is products or offers.
• Consider using mobile graphics that are responsive since some visitors to your page maybe using mobile devices.
• Make them easily navigable and easy for customers to take action requested by the graphics.
With time, your business will adapt new trends, which will require that you update the logo to accommodate the changes. A good logo creates memory and is functional across multiple platforms. The following features reflect a good company logo.
• It portrays the brand message.
• Highly flexible without losing the brand identity
• Easily adjustable to fit in various profiles including social media sites such as Twitter and Facebook.
• Should be discrete and consistent for use in various events, promotions, and products
Business Collateral Materials
• Proper use of graphic designs can help your business stand out from the many other boring business cards, letterheads, pamphlets, and brochures among other types of documents. Properly graphically designed materials should offer you the following:
• Guide the reader using the right color, convey a mood, and highlight your offered products or services.
• Send a clear and consistent message that shows your value.
• Have eye-catching elements that will attract people to looking your business and want to contact you.
• Should have an attention to detail on font choice, picture cropping, and the message they portray.
The packaging of your products is crucial as it continues to market you by continuing your brand conversation. Here are some tips to ensure that graphic designs are playing a part in helping this marketing.
• The graphics should match the product.
• Should be able to enhance user experience
• It should be appealing to target clients.
While you use branded graphic design on your social sites, people will quickly recognize your posts hence making your business stand out. You can use the following tips to achieve highly effective results of graphic designs on social media.
• Posting different company messages and benefits across the social sites
• For keeping customers informed, promoting special offers, and highlighting product details.
• Creation of shareable graphics
Importance of Applying Graphic Design Principles
There are several reasons why you should consider investing in graphic design as part of your internet marketing strategy. These advantages are as follows.
• Creation of a lasting impression on prospective customers- stuff such a company logo, website, and collateral material tell a lot about your business. If they are boring, it will be very hard to convince a client that you can offer something good. If however, these are attractive, any potential customer will be attracted without much convincing.
• Portray a professional reputation- a well-presented graphic design tends to make customers respond positively to your products. Since graphics design effects cannot be controlled in-house, ensure you use high-quality tools and images.
• Highlighting your company’s personality as much as you can- your graphic designer should be able to relay the kind of personality you want your business to reflect in the graphics. By telling the designer what you want, they will offer you suggestion on how to achieve that best.
The success of online marketing is directly related to the kind of website that you have for your business because website is considered as the best marketing tool that helps in making you reach your present as well as potential customers. Moreover website also helps people know about the presence of your business in the market as it assists in increasing your earnings and revenue as it attracts a large number of customers. Therefore you will need to ensure that your business has an informative, engaging and inviting website so that it will make the people buy your products and services.
Hence there are two options for you which include you can outsource either outsource the task of webs design to a professional and experienced web design company or you can ask the web designing team of your company to design the website of your business. Thus the most important question that you will need to ask is whether To Outsource or Not to Outsource: What the do for your Web Design . When the website of your business is designed by professionals, you will be able to compete in the comprehensive online market. Moreover it will also help your website to be designed with latest backend technology and informative content so that people will get all the information pertaining to your business, products and services.
Are you wondering whether to outsource or not to outsource: what to do for your web design, then you should always consider outsourcing the task because it good quality website design requires assistance of experienced and skilled professionals who will be able to create a user friendly and impressive website. Moreover you should never waste your energy, time and money in trying to design the website of your business yourself because you might not have the expertise in doing this task. Furthermore, this is a complicated task that involves, complex web pattern and latest technology that are offered by a reliable and reputable web design company.
Therefore you should always outsource this task, because the web design expert of a professional company will help in designing an appealing website so that your visitors will be impressed with the quality of your website as well as its content and overall look. And outsourcing doesn’t mean relying on companies in India or the Phillipines, you can find low cost website design in the UK and in the US as well.
When you outsource the web design task, to an experienced company, you will not have to worry about anything because the designing experts of the company will determine the text, layout, graphics and navigation of the website. These experts will also create the fonts, colors and graphics of the website so that it will help in increasing the traffic to your website as they will produce solid webs design work so that it will offer enhanced use experience to the visitors.
Benefits of Outsourcing
There are many benefits that you can enjoy when you outsource website design but the most important benefit is that your website will be designed with heavy digital expertise of the designing experts. They will create the most attractive and effective website for defining target audiences so that you will be able to meet the growth and revenue goals of your business along with translating your visitors to lead targets. Outsourcing this task will help you to seek the assistance of skilled web designer as they have complete understanding of the web conversions which will help you to gain the attention of a large number of customers. Thus you will be able to get excellent web designer who will be able to execute beautiful web design with wonderful code and high artistic value.
This is done as the web designer know the ways of adapting to the designs of the various modern design sizes as well as designs for the usage patterns. When you outsource to an experienced team of professionals, you will get a large number of skills sets that will work together for helping you get the desired results from the web designing endeavors. It also helps you get a fresh perspective because when you hire you professionals for web designing task, you will be able to get the most attractive and engaging website according to the tastes and preferences of your customers and this service is done in an affordable costs so that you will be able to save a considerable amount of money.
The web design industry goes through a lot of changes every year to stay relevant and inspiring. The year 2017, like all other years before it, is witnessing exponential transformations in the web design industry. The changes that will rock 2017 include AI-powered chatbots, immersive storytelling, as well as virtual reality. Let’s have a look at each one of them and more others:
Virtual Reality and 360 Degree Video
The virtual reality and 360 degree video is a highlight of 2016 that somehow, and understandably, managed to spill over to 2017. Whereas the gadget world made some big and exciting virtual reality announcements in the year 2016, virtual reality’s impact on web designs in 2016 was only marginal, and that is why it is expected that the year 2017 is the time when VR and 360 degree video will take off.
Virtual Reality and 360 degree video integrate seamlessly to web design to create fun, breathtaking, and interactive experiences. Some of the best promo campaigns so far have utilized the two technologies to showcase new products.
The vanguard of this awesome trend is the Google Daydream VR headset which has helped broaden our imagination on how virtual technology can be integrated with everyday activities. Other brands such as Microsoft, HTC, and Playstation are following suit – creating VR headsets that can be adapted for everyday use. Therefore, with so much enthusiasm and taking into consideration how rapidly virtual reality is catching on, it will be unsurprisingly for it to spill over into the web design industry as well.
Card Design and Grid Layouts
Card design and grid layouts were first brought to us by Pinterest, or rather it is through Pinterest that most folks came to learn of the amazing array of card designs and grid layouts out there. Gradually, designers have learned the tricks and are now delivering cute and elegant card designs and grid layouts, and in 2017, this is poised to be the in-thing at any web design company. Cards do appeal to all demographics especially due to their organization, simplicity, flexibility, and the responsiveness that they do create.
Grid layouts are ideal for web pages that have a surfeit of data since they make the information more attractive and easily understandable. Ready to roll? Well, Tumblr, Vice, and Dribble are reputedly the best card layouts you can use to create a thrilling browsing experience and show your page’s content in a neat, cute, and easily accessible way. This concepts, however, may witness new takes and spin-offs in 2017.
Conversational Interfaces and AI-Powered Bots
It is highly unlikely that chatbots and conversational interfaces are going to have any remarkable impact on website’s visuals, but they’ll definitely be put into consideration by designers when they’ll be setting up websites. What is guaranteed is that the bots are going to get smarter, more realistic, and more complex this year, thus, enabling e-commerce sites to automate communication and sales. With the aid of some revolutionary tools such as Letsclap, e-commerce sellers will seamlessly connect with their customers through messaging apps such as WeChat, Facebook Messenger, or WhatsApp- thus, providing tailor-made and customized support to customers directly and automatically. Conversational interfaces will also bring relief to big brands as they’ll help them to express the different sides of their personality as well as making them more approachable and human.
It is a trite fact that about a billion people all over the world log onto Facebook Messenger each month, and, therefore, the introduction of Bots for Facebook Messenger was such a big leap in communication for businesses- regardless of their size. More amazingly, it is possible for any business to build a Facebook Bot without needing to learn how to code. In 2017, it is expected that conversational interfaces will hit high levels of personalization and inventiveness as has never been witnessed before.
High-Quality and Original Photography
The use of stock photos in the past ate into a business’ repute, authenticity, and creativity. Visitors to sites often mistrusted folks who’d unashamedly display stock photos, and they (the visitors) often thought that the site owners weren’t creative enough. Thankfully, many authentic photography sites are mushrooming online, and, therefore, it is now easier to find original and high-quality images.
An ergonomic mouse is one of the most important tools for graphic designers. It should be comfortable and easy to use. On the other hand, it should increase the user’s productivity without causing any health problems. Graphic designers move their hands repeatedly hence; the mouse should have a responsive cursor for them to be accurate in their work. In addition, it should fit all their multi-tasking needs. It’s recommended that you choose a mouse with a few buttons and one that is re-programmable. Let me walk you through some of the best ergonomic mouse for graphic designers in 2017 and beyond;
This is an ergonomic mouse that comes with a vertical design for smoother movement. It features a handshake grip and optical tracking technology which gives more sensitivity and better tracking on smooth surfaces. It made Safe Computing Tips list of the best ergonomic mice in 2017, and has received an extraordinary amount of positive reviews on sites like Amazon, Best Buy, etc. See this video for a full review:
It has 5 buttons with added next/previous buttons for convenient browsing. This is the best choice for those people who like to work at a length at the computer. Likewise, you can select large volumes of data making it effective for multiple computing needs. The mouse is compatible with Windows, Mac and Linux operating system.
First, the mouse is extremely comfortable to the user. It helps one avoid any wrist injuries and induced wrist pain. The streamlined curve provides maximum comfort to the user. Similarly, one is able to maintain the right posture. Secondly, it helps to maintain correct ergonomic hand position thanks to the thumb scoop. Thirdly, it makes navigation quite easy since all you need is to touch the windows button to start the menu. Further, the mouse uses blue track technology which aids in tracking any surface. It also features a four-way scrolling button making it easy to scroll right and left as well as up and down. The Microsoft’s sculpt ergonomic mouse ergonomically is designed to give graphic designers the right comfort while working for long hours. The cool features give unprecedented user experience.
It enables the user place a 24 degree angle for maximum comfort. This helps to alleviate pressure on the wrist. It’s build to give a superior user experience by avoiding awkward positions. In addition, the user is able to maintain the natural hand position which eliminating any kind of discomfort. The mouse features thumb cushion which gives better grip without applying any unnecessary pressure on the thumb. Likewise, one can manipulate the mouse without necessarily squeezing it. This makes the mouse user friendly since it can be used by fingers of all sizes. Further, it’s compatible with Mac and PC. One does not require any drivers since, it uses easy-to- plug and play technology. Goldtouch comfort mouse is available in two versions; right handed and left-handed version. Both feature a thumb cushion and a 24-degree slope.
It features a cushioned thumb which enables your hand perform operations efficiently. This mouse is the cutting edge of how an ergonomic mouse should look like. In fact, nothing stands in your way when using it. The right and left click buttons together with the sculpted design gives unmatched comfort. On the other hand, it features hyper-fast scrolling and zooming. However, you can control it to your pace .For instance, you can choose fast or super-fast speed. The mouse is re-charged by plugging a USB in your computer. This eliminates battery downtime and hustles when the power ends. Logitech performance mouse comes with groundbreaking technology since you can on many surfaces where another mouse can’t e.g. glass. It’s compatible with Mac and Windows-based PC.
This mouse gives the user unparalleled precision and comfort. It incorporates the best ergonomic ideas where you can change the finger and the hand to the position you feel comfortable with. It features an open roller-bar which enables the user to use both hands to perform when operating it. The roller bar uses `7 senses’ which aids in proper cursor movement .This helps in increasing efficiency since one can adjust the speed to adapt his or her pace. For optimal comfort while working, one can customize the keyboard angle and height. The mouse comes with one-touch double click and copy and paste feature. The contour design roller mouse is designed to meet every need of a computer user. It helps graphic designers perform their tasks with ease.
First, it features a rubberized thumb support area which makes it extremely comfortable to use. It comes in a unique design and is available in three different colors; blue, red, and black. Secondly, the mouse is fitted with a nano receiver using 2.4GHz. This enables wireless connectivity for better work performance. Further, it features 5 control buttons which include; two thumb area buttons, right and left click and a scroll wheel. The mouse is powered by 2 AAA batteries.
This mouse offers some great features to graphic designers. It comes with a flexible design which makes it easy to fit the user’s hands. The innovative design makes it easy to use and store. To get started, you curve it. Once you are done, you just flatten it. The Microsoft arc touch mouse uses Blue-track technology which makes it respond on many surfaces. For instance, you can use it on the carpet or on any rough surface like wood. On the other hand, you can operate your computer wirelessly when at a distance of 30 feet. Further, the mouse features a unique vertical scrolling touch strip which responds the user’s your finger movements. The scrolling speed is detected through vibrations. This gives a smooth and intuitive navigation. It’s powered by 3 AAA batteries.
An ergonomic mouse is designed for comfort and accuracy. Any discomfort could harm the wrists. A graphic designer should be able to maintain the correct hand posture to enable him or her use the mouse for long hours. When choosing the best ergonomic mouse for graphic designers in 2017 and beyond, you must consider the way the cursor moves on the screen. In addition, you should be able to adjust the speed as well as your body movements. Lastly, choose a mouse that perfectly fits your hand size.
Graphic design is an important element for any website. After all, the aesthetic is a major aspect of the site’s identity. The way it looks provides users with a lasting impression and sets it apart from the rest.
Aside from its aesthetic value, however, graphic design also affects the overall effectiveness of the site. For instance, data from Google metrics shows that poorly-designed sites tend to perform poorly as exhibited bylow user time on site,low pages per visit,high bounce rates, and low conversions.This is because well-designed sites are easy to use and engaging.
So, what are the elements that make web graphic design effective in the first place? This is a quick explorationof twocrucial principles that you need to keep in mind as you build your website.
Communicate Information Effectively
There are a number of ways to do this. For instance, as you lay-out your site’s content, consider using headlines, sub-headlines, and bullet points as opposed to long and windy paragraphs.This would give your readers the opportunity to quickly find the information they are looking for.
Another trick would be to complement the textual content with images, videos, and graphics.An infographic, for instance, can quickly summarize the content of a whole section of an article. As the old adage goes, a picture can speak a thousand words.
Keep User-Purpose in Mind
One of the main principles of web graphic design is catering to the user’s needs. Everydesign elementhas to have a clearly defined purposein the same way as each page needs to fulfill the specific need of the users. With that in mind, the graphics should be used in accordance with the purpose of the page. They should not distract the users. Rather, they should be used as a means to enhance the structure,design, and content of the page.
For instance, when choosing the font, the first principle should be readability. After all, a pretty typeface would be completely useless if the user cannot read it. That is why it should be noted here that Sans Serif fonts like Arial and Verdana are always safe choices for web designers as they can be read clearly.
User-friendliness and efficiency are just two principles that graphic designers should keep in mind when building websites. By no means is this an exhaustive discussion on the subject, but this article should provide aspiring designers the general framework they need.